Trendies powerpoint: Audience Profile

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Music Video Analysis for Mumford & Sons 'The Cave'

This music video is Mumford & Son's 'The cave'. At the begining of the video before the music starts we see all four band members arriving at a beach on mopeds carrying instruments on thieir backs, once they arrive they give the instruments to four other men dressed in what appears to be marching band uniforms, one of the band members says "we heard you were looking for these" this could imply that the instruments belonged to these men in the first place. After the band return the instuments they begin to leave on their mopeds and the music starts. From this point onwards the video has a narrative element but also a performance element, but the performance element is mixed in with the narrative and actually becomes apart of the narrative, a way in which this is acheived is whilst the audience is shown many close ups of the band members the video also uts back to close ups of the four men on the beach, this could symbolise that the men on the beach are also the men on the mopeds, that there lies a strong underlying connection between the band members and the men on the beach. Another way in which we see the connection is close ups of the band singing the lyrics of the song whilst on their journey aswell as close ups of the men on the beach also singing the lyrics. One technique I noticed in this video was the use of slow motion, as the band members are travelling it appears that the footage has been slowed down, this could signify the length of the journey, that they are travelling a great distance to arrive at their destination, this gives the audience a build up and makes them ask themselves 'where are these people going?' 'what will be waiting for them when they arrive?'. At the end of the video the music fades out the band members return to the beach and collect the instruments back from the men on the beach and then leave, this is how the music video started but in reverse showing a circular narrative with the music video ending the same way it began.