Find Your Tribe Response

You are an Indie Kid! There’s nothing like the twang of a guitar to get your Converse tapping. Indie Kids are part of a mass – whether that means swaying with their friends at a gig, commenting on Drowned in Sound’s message board or trawling through band profiles on MySpace for the next exciting sound. It’s amazing what can still be done with a guitar, you know.

Music Analysis for Linkin Park's New Divide

This music video is Linkin Park's: New Divide, during the course of this music video we see a combination of a performance element and clips from a film element. At the time this music video was released it was released along with the film: Transformers: Revenge Of The Fallen, this was a tie in relase with the song to promote the film thus explaining why the narrative element of this music video is clips from the movie in which we see a variety of characters from the film both humans and giant robots, this can therefore be referncing many science fiction filmsthat include robots, such as: The Terminator franchise, in which in the post apocalyptic future robots rule the planet, whereas the performance element is of the band performing in a cave that also appears in the movie, this being our first indication of the Intertextual references apparent in this video. This video utilizes many techniques in bridging the gap from performance to storyline with simplistic and fluid transitions, one of which is the use of CGI (computer generated imaging) which displays distorted silhouettes or the actual embodiment of the band members and/or narrative. Another technique this video uses is the use of lyrics being sung as the action in the video represents it, for example the lyrics read as follow "I remember black skies, the lightning all around me" and as those lyrics are being sung the lead singer is in the shot singing but his appearance and the actual shot have been edited so there are blue waves going across the screen and embracing the lead singer, this shows the connection between the lyrics and the action therefore bringing a symbolic meaning as well as a physical meaning to the lyrics. There are many genre characteristics present in this music video, such as the flashing lights and the visual images created, that are reminiscent of the patterns and waves you can see if you play a song on Windows Media Player, yet another Intertextual reference. Another genre characteristics would be the portrayal of the band's performance, in which all band members in the video are jumping about and are very enthusiastic, their performance is very physical and extremely active which in turn gives the audience the impression that there is a lot going on and in doing so may have an effect upon the audience  which influences them to become more active even if it is only for a short while. All this utimately gives off an overall mood of the video and reflects the thoughts and views of the band to give a very positive and extremely active mood, although when watching this music video it becomes apparent to the viewer that the narrative is a non linear montage and does not tell a story directly from start to finish for the audience to follow, but rather shows them clips and a variety of images so that the audience can piece it all together and recreate the story as they see it in their eyes.

How music festivals are changing

In recent years we have seen the proliferation in popularity of attending music festivals, this could be down any number of things, such as: Identity, the accelerated advancements in the music industry and bold advertisements. With music being every now and it being the most easy to access than ever before through the aid of such websites like YouTube, artists offer the chance to their fans by playing their music at festivals so that it’s not just the same music you can access online it’s also the experience of being there and apart of the music itself. Many people would now argue that Music festivals have become apart of British culture during summer time and that Music festivals have built up a reputation of being mainstream, especially some of it’s big and well known festivals such as Glastonbury, Latitude and V festival, it seems now that people attend the festivals more for the experience and the atmosphere as opposed to just turning up for the music, it’s seen in teenagers as ‘a rite of passage’ socializing with those around them interested in the same things as them giving them more self esteem and helping them redefine themselves by identifying with the people they spend time with, which could explain why festival goers continue to wear their wristbands for weeks afterwards.

Music Video Treatment

The concept I have for my music video is ‘Love story’ between two young individuals. At the start of the video I wish to show a young man (our protagonist) waking up in his bed to discover he has ‘missed call’ from his girlfriend, I wish to start the video setting the mood and hinting at a back story in which shows the distressed relationship between the young couple, I intend to do this through close ups of the protagonist’s face to convey his emotions and also through the use of the mise-en scene. At which point we see the protagonist set off on a journey to mend his relationship, as he begins his journey I wish to set him in a very urban landscape walking through streets, this is create the illusion that he is being fully enveloped by the city, I wish to make the journey appear as if it is a great distance so the protagonist will walk through the city and then reach a point where he leaves the city and enters a more rural environment and continues his journey through the countryside to arrive at his love interest’s house in the countryside, in which she opens the door upon his arrival and smiles, and ending the video.

To make my concept work, I wish to show the protagonist is overwhelmed by the city through the use of camera angles, such as low angles showing the protagonist in the fore ground and the monumental buildings over shadowing him, I would also like to experiment during the editing process with the saturation and the contrast of the video to give a very dull and monotone visual image, symbolizing the dark and life draining embodiment of the urban city, I wish also to experiment with the speed of the video to emphasize the protagonist’s loneliness and the size of the journey ahead. When the protagonist reaches the rural point in the video I wish to also experiment again with the visuals to give a more vibrant and alive feel which could symbolize the warmth and the intense emotion the characters are experiencing.

The target audience of my music video is both males and females that age’s range between 16 and 22 years old. The audience come under the D and C1 class categories that are aspires, aspiring to be a part of the B class category, the journey of the protagonist and his determination shows the aspirers that they can achieve their goals through the hard work displayed by the protagonist.

End of The Road Festival

The end of the road festival is predominantly folk/indie music festival that takes place annually at Larmer tree gardens in the north of Dorset and takes place over a few nights at the later end of August and the star of September.

 

The end of the road festival was introduced in September 2006 after the people behind it wished to put on small and intimate festival, where people came for the friendly and relaxed feel and "take pride in being an independent festival".

Today the End of the Road festival offers 'festival goers' the experience of listening to some quality music where "The entire line-up is the Headliner in itself" and to gain an intimate experience between the audience and the artists.

End of The Road Festival Homepage

Mood Board for our music video