Evaluation Question 2: How effective is the combination of your main product with ancillary texts?

After production had finished on the development of the music video and editing had been finalized, the the next task was to research existing album covers and magazine advertisments of bands within our genre which is folk. Mumford & sons was the biggest influence in the research process and within their album artwork they conveyed many connatations/conventions of the folk music genre and the album was true to the genre in regards to it's representation of these connatations.

Mumford & Sons Album cover as shown below.

Then it was my job to create my own digipak which also like mumford & sons has to reinforce connatations/conventions of the genre but also enhance the overall project (appropriately link with the music video). I believe that the digipak I created and also the advertisment I created do infact enhance the music video, this is because they strongly link, such as; the advertisment is of the two protagonists seen in the music video so there already is a connection between the two and sets up the ground of familiarity which then is carried on throughout the digipak, the whole thing (the music video, the advertisment and the digipak) is viewed as a jigsaw puzzle and that they all link and put together a long running story subjective to each person. 

In conclusion the ancillary texts did in fact enhance the main product (Music Video) and proved to be quite effective as a combination as shown through the connatations/conventions inherit in all aspects of the project.

Evaluation Question 3: What Have You Learned From Your Audience Feedback?

For my audience feedback, I have split it into two sections one concerning the music video feedback and the other concerning the digipak feedback. For my audience feedback, I choose to devise two questionnaires about both the music video and the digipak and these distribute the questionnaires into a small group of individuals that fit within the age gap of my target audience and then after I analyized the findings and this was the feedback I recieved:

Music Video Feedback:

These were the questions on the questionnaire I gave out concerning the music video.

Question 1: Did you enjoy the music video that you viewed? And why?

Question 2: Do you think the music video conveyed a good/strong representation of the folk music genre? And why?

Question 3:What are your opinions about the length of the music video?

Question 4: Were there any specific moments in the music video you enjoyed the most?

Question 5: Do you feel this music video has inappropriately represented or discriminated against any social groups?

Question 6: What are your views on the editing of the music video?

Question 7: Did you find the music video easy to follow?

Question 8: Overall if you had to rate the music video from 1-5 with 1 being the lowest to 5 being the highest, which would it be?

From the results I recieved, many participants enjoyed the music video, that they found the video to be deep or otherwise meaingful. They found that the rural locations and the exploitation of the nature elements to have been an effective method of representing the folk music genre. Most participants agreed with the length of the music video and thought that it was an appropriate length. Participants found that the specific moments within the video they most enjoyed centered around the main character such as the smashing of the chair and the ending. Below are two samples of the results I recieved, one being a representative of the male responses and the other of the female responses.

Male Response:

Female Response:

Digipak Feedback:

These were the questions on the questionnaire I gave out concerning the Digipak.

Question 1: Do you think the Digipak gives a successful representation of the folk music genre? And why?

Question 2: Do you feel the magazine advertisement is appropriate and serves it’s purpose of an advertisement?

Question 3: Do you feel the design of the digipak and the exploitation of the nature/rural element is appropriate of the folk genre?

Question 4: Would the advertisement encourage you to purchase the digipak?

Question 5: Do you feel this Digipak or advertisement has inappropriately represented or discriminated against any social groups?

Question 6: What are your views on the graphics of the digipak?

Question 7: Do you feel there are any improvements to be made to the finished digipak?

Question 8: Overall if you had to rate the Digipak from 1-5 with 1 being the lowest to 5 being the highest, which would it be?

 

From the feedback I recieved from the digipak questionnaire I gathered that participants commented saying that they found the digipak to be somewhat authentic and appropriately represented connatations of folk music. They stated that the advertisment was 'eye-catching' and served it's purpose as an advertisment in which most participants agreed that they would be encouraged to purchase the digipak after seeing the advertisment. Below are two samples of the results I recieved, one being a representative of the male responses and the other of the female responses.

Male Response:

Female Response: