This Mumford & Sons debut studio album released in 2009. Mumford & Sons are well known for being a British indie folk band and this album reinforces the connations behind their genre. The intial image is reminscent of a sea front town with terraced buildings and shops near a beach or a small backstreet line of shops in an urban city. Then within the central building we see the band posing, this could of course be a reference to the use of manniqens and this then being an intertexual reference as if the band are trying to sell their image. The central building is a plain white building with no distunguishable external features and remains fairly basic in terms of a visual spectacle, this could therefore be interpreted as calming feel or a pure feeling, this being because the building being a plain white colour which is often affiliated with purity. Then the text is a very elequent and sophisticated font which is similar to lettering found within formal yet decorative documents like invitations (Weddings, Balls etc..) This in effect gives a very smart look to the album and the impression that the music is very calm and mellow. And Finally the Band members themselves in the shop window, they are dressed in clothes that fit within the folk/indie conventions and representations such as: The waistcoat, the hats and boots. Another connations of a folk band present in this album cover would be the instruments shown held by the band members espicially The Chello.
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