Snow Patrol's Final Straw Analysis

 This is Snow patrol's album: Final Straw, the title of the album is a direct link to the image present on the front of the album displaying two partially drawn figures walking through a cornfield whilst the sun appears to be setting behind them. The genre of this album is that of indie rock and indie folk and because of this the genre is represented by the images of the album cover: The cornfield with the sunsetting is quite a familar convention recognised in folk or indie music videos and it this is reflected by the display. Then you have the faded 'typewriter' font look, giving a very soft and faint feel with the slight shadowy outline. The album cover gives a very simplistic yet symbolic first look, with the contrast of colours giving a warm and positive feel with the faint drawings of a couple with a bold statement giving you an indication that they music may involve these two characters and then there is the font which is also reminscent of the cornfield in the background therefore personifying the font as an element of the represented atmosphere shown on the cover.

Snow Patrol - Run

This music video is Snow Patrol's 'Run'. At the begining of the music video we saw our protagonist and band member walking along a country road pushing alongside him a motorbike, as the video fades in we see a long shot of the protagonist pushing the bike, as the sun goes down symbolising the shift in mood to a darker atmosphere. The editing of this shot shows the footage to have been slowed down to emphasize the importance of his journey and highlight the distance travelled. We then cut to a medium shot on the protagonist's lower leg and part of the motorbike and then the camera pans around to give the audience their first look at our protagonist whilst also introducing us the performance element within the video. This video incorperates a combination of a performance element weaved into the narrative structure, this is shown when the protagonist (lead singer) is singing the song lyrics whilst on his journey, this is the first time we see this and we as an audience get a sense that there is a story to be told and that it concerns the protagonist and his journey. The first look at our protagonist shows him to be a tall caucasian man with dark hair wearing a black trench coat with a dark murky green turtle neck jumper beneath, these dark colours reflect upon the emotions and general mood of our protagonist, implying that he is full of despair, that and the lyrics would imply that he has experienced some emotional conflict with a former lover, for example "You've been the only thing that's right, in all i've done". We then see the protagonist throw down the motorbike in frustration, provoking the question: What has happened to this man? We then see the protagonist venture from the country road down onto a cornfield showing his separation from society. We then see a link between the Visuals of the video and the lyrics of the song when the Protagonist says "Light up" he lights a flare walks around swinging the flare around, this is a first sign of the chaotic and destructive atmosphere within the video, this carrys on as the protagonist walks through the cornfield as the band members around him run around with flares and another member rides the motorbike that we saw earlier around until we finally see it in flames as it tumbles down a hill into a river extingushing the fire showing that balance has been restored and the anarchy has come to an end. During the course of the video we see multiple close ups of the protagonist's face so that the audience can relate with the protagonist.

Storyboards

Trendies powerpoint: Audience Profile

Trendies powerpoint

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Music Video Analysis for Mumford & Sons 'The Cave'

This music video is Mumford & Son's 'The cave'. At the begining of the video before the music starts we see all four band members arriving at a beach on mopeds carrying instruments on thieir backs, once they arrive they give the instruments to four other men dressed in what appears to be marching band uniforms, one of the band members says "we heard you were looking for these" this could imply that the instruments belonged to these men in the first place. After the band return the instuments they begin to leave on their mopeds and the music starts. From this point onwards the video has a narrative element but also a performance element, but the performance element is mixed in with the narrative and actually becomes apart of the narrative, a way in which this is acheived is whilst the audience is shown many close ups of the band members the video also uts back to close ups of the four men on the beach, this could symbolise that the men on the beach are also the men on the mopeds, that there lies a strong underlying connection between the band members and the men on the beach. Another way in which we see the connection is close ups of the band singing the lyrics of the song whilst on their journey aswell as close ups of the men on the beach also singing the lyrics. One technique I noticed in this video was the use of slow motion, as the band members are travelling it appears that the footage has been slowed down, this could signify the length of the journey, that they are travelling a great distance to arrive at their destination, this gives the audience a build up and makes them ask themselves 'where are these people going?' 'what will be waiting for them when they arrive?'. At the end of the video the music fades out the band members return to the beach and collect the instruments back from the men on the beach and then leave, this is how the music video started but in reverse showing a circular narrative with the music video ending the same way it began.

Find Your Tribe Response

You are an Indie Kid! There’s nothing like the twang of a guitar to get your Converse tapping. Indie Kids are part of a mass – whether that means swaying with their friends at a gig, commenting on Drowned in Sound’s message board or trawling through band profiles on MySpace for the next exciting sound. It’s amazing what can still be done with a guitar, you know.